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Too plain to be in the rack

Anything that lacks creativity shouldn't be lying in gleaming shelfs in my opinion, since your product initial judgement is your packaging.
Any grocery buyer don't have enough time to read everything you say about your brand it has to be creative with a compulsive force on a consumer to grab it without a second thought. Since more then 100 brands lay in the same shelf, your brand should stand out!

Got my hands on extremely plain packaging by Palmolive soap! Like seriously your marketing team decided to come with a plain white wrap along with a  one color strip ?
Meanwhile Lux, dove, capri, detol, lifebouy, safeguard is coming up with innovative ideas and wrappings ...Palmolive is clearly lossing game!

Get back on your game team Palmolive

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